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How to Measure Digital Marketing

- Metrics for Assessing Impact and Designing Success

Bog
  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

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Detaljer
  • SprogEngelsk
  • Sidetal255
  • Udgivelsesdato01-01-2014
  • ISBN139781349464883
  • Forlag Palgrave-Macmillan
  • FormatPaperback
Størrelse og vægt
coffee cup img
10 cm
book img
15,2 cm
22,9 cm

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