How to Effectively Market and Manage a Private Security Firm

In 2004 I established my private security firm. Almost a year after my establishment I was unable to get a single client. By mid-2005, I got my first two clients. Then the floodgate opened. By 2006 I could count the likes of British Telecom (BT), BSkyB, Nike, Renault, BMW, Channel 4 News, Rebina and 02 Telephone Company as my clients. In March 2006 I got a nationwide contract that saw us servicing the Ministry of Defence, many NHS hospitals and the most prestigious offices and apartment buildings in many cities across the UK. Then like those contracts fell into my lap, they began to disappear one by one and by the time the 2008 recession hit, I had lost all but two of my clients. So how did I move from having no clients to lots of clients then losing almost all of them in the space of two years? Like me at the time, many private security companies are struggling to attract clients. Worse than the struggle to attract clients, many security companies struggle to retain clients when they acquire them. This book is based upon two premises: - How to attract private security clients - How to retain those clients If I knew the things written in this book back then, with all of those big name clients, I would have been a multibillionaire by now. I made very costly mistakes because I lack these information. My aim in this book is to share with you my victories and my mistakes. So that you learn from the things I did right and implement them in your private security firm and also learn the things I did wrong so that you do not repeat them.