How to Be an Ethnographer

Offering a practical guide on How to be an Ethnographer, this book will be a valuable resource for advanced students and early career researchers of organization studies, anthropology and sociology. It will also be a useful introduction to scholars exploring ethnography as a new research method.

This book explores the aims, main methods, and ethical and methodological standards of ethnography. Placing human beings at the centre, it showcases why ethnography is a valuable method of research.

Highlighting the importance of ethnographic engagement as a means to learn about different ways of being human, the book employs a range of case studies from researchers at all career stages to provide examples of different methods used in research projects. Going beyond tools and techniques, the authors discuss moral and methodological principles as well as community related modes that are important in conducting ethnography.