How Creativity is Changing China

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com.

The question Professor Li Wuwei investigates is not ''whether'' creativity

is changing China - but ''how'' creativity is changing China. The outcome

will have a profound impact on how China develops and its economic role

in the world.

Creative industries maintain and protect historical and cultural

heritage, improve cultural capital, and foster communities as well as

individual creativity. This leads to the improvement of cultural assets

of cities, the establishment of city brands and identity, the promotion

of the creative economy, and overall economic and social development. In

this context, creativity is changing China forever.