How Attractive Employers Succeed

What will motivate us to stay with an employer in the 2020s? The work environment is changing, generation Z places new demands, and leaders need to customize their leadership.The demographic development and how people live their lives can not be overlooked by employers who want to be competitive in the labor market.



Where, when and how we do our job matters more to us than ever before. Employers must therefore build a strong relationship between the company goals and staff’s wellbeing, and then walk the talk of this established culture. Only then the necessary work-life balance can be achieved.



The book is looking into the employer’s challenges both now and in the near future, and what kind of leadership company leaders must adapt to make staff grow in the workplace. If leaders manage this task, we will become high motivated and productive employees. Subjects like company culture, talent hunt, onboarding process, gig-workers, gamification, coaching leaders and most motivated work environment are some examples of subjects discussed in the book.