Horwitz Publications, Pulp Fiction and the Rise of the Australian Paperback

The first book-length study of Sydney-based Horwitz Publications, the largest and most dynamic Australian pulp publisher to emerge after World War II. Although best known for its cheaply produced, sometimes luridly packaged, softcover books, Horwitz Publications played a far larger role in mainstream Australian publishing than has been so far recognised, particularly in the expansion of the paperback from the late 1950s onwards. Horwitz was adept at seeking out and exploiting the porous spaces that existed, sometimes only temporarily, between pulp and mainstream publishing: where mainstream literary forms were reconfigured to suit more sensational tastes, authorial reputation was fluid, and government regulation failed to keep pace with shifting reading tastes and social mores. Its dealings were aggressively transnational in scope, moving beyond London, to directly encompass the United States and other overseas fiction markets. And Horwitz continually mined international literary and publishing fashions and successes to create local analogues of popular pulp and mass-market publishing genres, giving them a makeover to align them with Australian cultural sensibilities, tastes and legislative environments. Horwitz Publications, Pulp Fiction and the Rise of the Australian Paperback examines the authorship, production, marketing and distribution of Horwitz pulp paperbacks. It includes ground-breaking material on the conditions of creative labour: the writers, artists and editors involved in the production of Horwitz pulp. The book also explores how Horwitz pulp paperbacks acted as a local conduit for the global modern: the ideas, sensations, fascinations, technologies, and people that came crashing into the Australia consciousness in the 1950s and 1960s. This is part of the larger story of Australian pulp fiction s role as an unofficial archive of changing tastes, ideas, controversies and debates about gender, race, class, youth, and economic and social mobility that occurred in 1950s and 1960s Australia.