History of Public Relations

Public relations historical scholarship has been largely pioneered by researchers in the United States, amongst the outcomes of this ebook has been a reinforcement of the depth of US scholarship. Articles include; a challenge to the 'great man' model that for so long has posited Ivy Lee and Edwards Bernays as being responsible for evolution of public relations as a practice, a look back in history to 10th Century and the start of the planned manipulation of the Glastonbury myths in creating the national brand of England and of Englishness and a spotlight on the role of Howard Chase in the creation of 'Issue Management' and its adoption as part of contemporary practice.