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Beskrivelse
In The HighPurpose Company, corporate strategist and researcher Christine Arena shows that some extraordinary companies are driven by purpose, whereas others simply pretend to be. The HighPurpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two groupsand make a giant leap forward. Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 wellknown firms. The surprising results of the study defy longheld myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business. Real CSR is about change, not charity. The HighPurpose Company uncovers this and other truths, and guides readers through the stepbystep process that is currently embraced by the world's most forwardthinking firms.