Hashtag Success Hashtag Business: Hashtag Analysis on Twitter

Financial rewards are the first issue everyone considers a significant factor in business success. Of course, they are meaningful to many business owners and vital motivators to work hard and take huge risks. There are several ways to evaluate business success. Some entrepreneurs are motivated by profit, while others are motivated by a sense of fulfillment in their work life. Often, it is a result of several things. Business owners have several reasons to strive for and achieve success, including managing their destinies, providing a comfortable living, and staying connected to their passion. However, suppose success is defined as the emotions of fulfillment and completeness you have when your company career is ended. In that case, success includes additional aspects that are as important, if not more important, too many business owners than monetary benefits. Businesses range in scale from sole proprietorships to multinational enterprises, and their sizes can vary from tiny to huge. People's and companies' efforts and actions to generate or produce goods and services and sell them for profit are sometimes referred to as a business. Amazon, Apple, Microsoft, Google, and Facebook are several technological examples of well-known, successful businesses.

In this book, we will look at how Twitter has been utilized in the past for various reasons and how it is used currently. Companies, for example, have used Twitter as a marketing tool, watching their target demographic and tweeting relevant material. This technique allows them to raise brand recognition and gain more followers.



Authors' affiliation:Gholamreza ZareDepartment of Computer Engineering, Qeshm Branch, Islamic Azad University, Qeshm 7953163135, Iran.Aram Mahmood AhmedDepartment of Information Technology, University of Human Development, Sulaymaniyah, Kurdistan Region of Iraq.Pegah Malekpour AlamdariDepartment of Computer Engineering, Qeshm Branch, Islamic Azad University, Qeshm 7953163135, Iran.Mehdi HosseinzadehMental Health Research Center, Psychosocial Health Research Institute, Iran University of Medical Sciences, Tehran, Iran.