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    Handbook of Hospitality Strategic Management

    Handbook of Hospitality Strategic Management

    Forfatter: info mangler
    Bog
    • Format
    • Bog, hardback
    • Engelsk

    Beskrivelse

    Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. This book covers all aspects of strategic management in hospitality.

    The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

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    Størrelse og vægt
  • Vægt1080 g
    • coffee cup img
    10 cm
    book img
    15,6 cm
    23,4 cm

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    Hotel Chain Methods Hospitality industry Industries Equity Brand Brand equity Innovator's dilemma SME Business processes View Firms Entrepreneurial orientation Competitive Cycle Time Resource based Small business strategy Co-ethnic Customers Ethnic Minority Business Owners Ethnic minority entrepreneurs Co-ethnic Labour Competitive Method Ethnic Minority Business Hospitality Firms Host Country Language HPWP System Hotel Brands Hospitality Strategic Management Gather Market Intelligence Scenario thinking SME Characteristic Multi-unit Manager Multinational Hotel Companies Small Business Studies
    Machine Name: SAXO081