Studiebog

Handbook of Hospitality Marketing Management

Forfatter: info mangler

Bog

Format
Bog, hardback
Engelsk

Indgår i serie
Handbooks of Hospitality Management

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Beskrivelse

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.

The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

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Detaljer

SprogEngelsk
Sidetal574
Udgivelsesdato11-04-2008
ISBN139780080450803
Forlag Butterworth-heinemann Ltd
FormatHardback

Størrelse og vægt

Vægt1000 g

10 cm

16,5 cm

23,4 cm

Handbook of Hospitality Marketing Management

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