Over 10 mio. titler Fri fragt ved køb over 499,- Hurtig levering Forlænget returret til 31/01/25

Guide to Earned Media

- How to Use PR Strategies to Enhance Your Brand

  • Format
  • E-bog, ePub
  • Engelsk
E-bogen er DRM-beskyttet og kræver et særligt læseprogram

Beskrivelse

Harness the power of public relations and discover how you can secure meaningful press for your organization.It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media.The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.

Læs hele beskrivelsen
Detaljer
  • SprogEngelsk
  • Sidetal184
  • Udgivelsesdato03-08-2023
  • ISBN139781398611061
  • Forlag Kogan Page
  • FormatePub

Findes i disse kategorier...

Machine Name: SAXO082