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Growth Drivers

- The Definitive Guide to Transforming Marketing Capabilities

  • Format
  • E-bog, PDF
E-bogen er DRM-beskyttet og kræver et særligt læseprogram

Beskrivelse

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.

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Detaljer
  • Sidetal320
  • Udgivelsesdato09-11-2011
  • ISBN139781119961185
  • Forlag Wiley
  • FormatPDF

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