Growing Local Value

Growing a successful business is about meeting the needs of customersand, by extension, the needs of the entire community. Turn your business into a good citizen and you can help ensure its success and contribute to making your community a great place to live and work. Growing Local Value shows how to build a values-driven business that is deeply embedded in local life.Drawing on real-world examples from Greyston Bakery, Wild Planet Toys, Powell's Books, and many other companies, Laury Hammel and Gun Denhart show how you can leverage every aspect of your businessfrom product creation to employee recruitment, vendor selection, and raising capitalto benefit both the community and the bottom line. Growing Local Value explores in depth how your business can contribute to its communityand the benefits it will receive when it does.