Global Goes Local

Cheap mechanical and satellite transmissions have made apredominantly North American culture available to a global audience.Does this mean that rock ’n’ roll, soap opera reruns, andprofessional wrestling will destroy Asian traditions and leave Asiannations to produce nothing but imitations of a shallow, hedonisticalien culture? Far from it!

In Global Goes Local, international scholars from a varietyof disciplinary perspectives examine different forms of popular culturein Asia. Covering topics from pop music in Korea to TV commercials inMalaysia, this collection shows how imported cultural forms can beinvested with fresh meaning and transformed by local artists to resultin new forms of assertion and resistance that also meet the needs oftheir particular audiences.

Global Goes Local addresses significant questions beingconsidered by scholars of popular culture and offers case studies ofhow culture suffers, survives, or prospers in Asian communities in anage of global communication.