Fusion (Summary)

Brand and culture independently drive business. In Fusion, Denise Lee Yohn shows that when you fuse the two together and create an interdependent and mutually-reinforcing relationship between them, you create even more organizational power. Fusion provides a detailed roadmap for increasing competitiveness, creating measurable value and future-proofing your business.

In This Summary You'll Learn:

Why culture and brand are the biggest drivers of great results in business.How to find your organization’s purpose and core values.Key strategies to achieve brand-culture fusion.The importance of engaging both customers and employees with your brand.