From Dental Floss To Guitar Strings

FROM DENTAL FLOSS TO GUITAR STRINGS

SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES

Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE® Floss and ELIXIR® Guitar Strings.

Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.