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Foundations of Marketing

Foundations of Marketing

- Fahy, J: Foundations of Marketing

  • Format
  • Bog, paperback, brugt
  • Engelsk
  • Stand
  • Næsten ubrugt med få synlige brugstegn
  • Leveringstid: 3-4 hverdage
    Forventet levering: 27-11-2024

Beskrivelse

Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text.Discover:A framework for digital marketing and social media that will help students navigate this rapidly changing fieldHow marketing adds value to customers and organisationsHow innovative brand positioning drives commercial successHow companies in the service sector such as Paddy Power build a loyal customer baseHow viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance

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Detaljer
Sælgerinfo
  • Sælger ID300258
Størrelse og vægt
  • Vægt1 g
  • Dybde1 cm
  • coffee cup img
    10 cm
    book img
    19 cm
    26 cm

    Machine Name: SAXO082