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Foundations of International Marketing

- Criticism of the Works of Novelists, Poets, Playwrights, Short-Story Writers, and Other Creative Writers Who Liv

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Bog, paperback
Engelsk

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Beskrivelse

Foundations of International Marketing is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.

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Detaljer

SprogEngelsk
Sidetal264
Udgivelsesdato23-10-2013
ISBN139781861521644
Forlag Cengage Learning EMEA
Nummer i serien429
FormatPaperback

Størrelse og vægt

Vægt431 g

Dybde1,7 cm

10 cm

18,2 cm

24,1 cm

Foundations of International Marketing

- Criticism of the Works of Novelists, Poets, Playwrights, Short-Story Writers, and Other Creative Writers Who Liv

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