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This is a one of a kind writing that teaches the reader the basics of how Federal Government contracts are won through corporate vision, marketing, and the proposal development process. It is simple to read and prepares you to become a valued member of your firm's proposal development team. For the reader to gain an understanding of what is included in my book, I have inserted the Table of Contents below: TABLE OF CONTENTS Section Title Page 1. HOW IT ALL BEGINS 1.1 Marketing 1.1.1 Marketing Plan 1.1.1.1 Working Outside of the Box 1.1.2 BASIC EVENTS LEADING TO PROPOSAL DEVELOPMENT 1.1.3 The Bid/No-Bid Decision Procedure 1.1.3.1 Overview 1.1.3.2 The Desire to Bid and the Discipline Not to Bid 1.2 THE BID/NO-BID DECISION 2 THE BID DECISION IS REACHED 2.1 Readiness to Respond 3. GETTING DOWN TO BUSINESS - THE REQUEST FOR PROPOSALS 3.1 The ABC's of the Request for Proposal 3.2 An Approach to Reading the Document 4. PROPOSAL KICK-OFF 4.1 Let's Get Started 4.2 The Team 4.2.1 Business Development Manager 4.2.2 Capture Manager 4.2.3 Proposal Manager 4.2.4 Proposal Coordinator 4.2.5 Volume Leaders 4.2.6 Proposal Writers 4.2.7 Proposal Review Teams 5. THE PROPOSAL DEVELOPMENT PROCESS 5.1 THE PROPOSAL SCHEDULE 5.1.1 Pre-RFP--Bid/No Bid Decision 5.1.2 Proposal Kickoff 5.1.3 Proposal Development 5.1.4 The Internal Review & Modification Process 5.1.5 Gold Team Executive Review 5.1.6 Proposal Submittal 6. RFP DISTRIBUTION 7. PROPOSAL OUTLINE AND CROSS- REFERENCE MATRIX 8. STORYBOARDS 9. THEMES 10. DISCRIMINATORS AND OTHER ZINGERS 10.1 DISCRIMINATORS 10.2 AHA s 10.3 GHOST STORIES (or just GHOSTS) 11. THE PROPOSAL - GETTING DOWN TO BUSINESS 11.1 Executive Summary 12. TECHNICAL SECTION OR VOLUME 12.1 Writing Guidelines 12.2 Writing Samples 12.3 WIN THEMES AND DISCRIMINATORS 12.3.1 Example 1 12.3.2 Example 2 13. SAMPLE PROPOSAL SECTIONS 13.1 Past Performance 13.2 TRANSITION PLAN - Fictitious Sample Proposal Section 13.3 On-Going Recruiting and Staffing 14. A MANAGEMENT SECTION OR VOLUME 14.1 Program and Task Order Management 14.1.1 Program Management 15. TASK ORDER PLANNING 16. RESUMES 16.1 Personalize the Resumes 17. REVIEWS 17.1 The Yellow Team 17.2 The Blue Team 17.3 The Pink Team 17.4 The Red Team 17.5 The Gold Team Review 18. THE COST PROPOSAL 18.1 Element Structure 18.1.1 Direct Labor 18.1.2 Overhead 18.1.3 Other Direct Costs 18.1.4 General & Administrative 18.1.5 Fee 18.2 Types of Government Contracts 18.2.1 Fixed Price Contracts 18.2.2 Cost-Plus Contracts 18.2.3 Labor Hour Contracts 18.3 The Cost Proposal 19. CONTRACT SET-ASIDES 19.1 Small Business Act 19.1.1 The 8(a) Business Development Program 9.1.2 Small Disadvantaged Business 19.1.3 Woman-Owned Small Business 19.1.4 Service-Disabled Veteran-Owned Businesses 19.1.5 HUBZone Procurements 19.2 Determining Business Size 19.3 Mandatory Registrations 19.3.1 DUNS Number 19.3.2 The System for Award Management 19.3.3 Tax I.D. 19.3.4 Cage Code 19.3.5 Contractor Performance Assessment Reporting System (CPARS) 19.4 Helpful Government Contracting Sites 20. THE COVER LETTER 21. COVER ART BINDERS As can be seen from the outline above, my writings cover the entire range of business identification, cultivation and decision to pursue. These elements are explained to the reader because they are vital to the understanding of the entire business acquisition process. The heaviest concentration in my document is the actual development of the proposal. These writings are also of great value to independent consultants and small businesses contractors intent on winning government contracts.