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Fame and Fortune

- How Successful Companies Build Winning Reputations

  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.

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Detaljer
  • SprogEngelsk
  • Sidetal304
  • Udgivelsesdato29-07-2008
  • ISBN139780137144419
  • Forlag Addison-Wesley
  • FormatPaperback
Størrelse og vægt
  • Vægt440 g
  • Dybde1,8 cm
  • coffee cup img
    10 cm
    book img
    15,6 cm
    23,2 cm

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