Over 10 mio. titler Fri fragt ved køb over 499,- Hurtig levering Forlænget returret til 31/01/25

Factors Affecting Customers' Decisions to Buy Retail Banking Services

- Their Implications on the New Service Development Process. Empirical Study on the Egyptian Market

Bog
  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

This book presents a framework for introducing new customer-oriented retail financial services that would help banks to achieve market leadership and win the innovation race. This is attained by identifying the factors that affect customers' decisions to buy new retail banking loan and saving services through an empirical study in the Egyptian market. Then, those factors are incorporated into a systematic comprehensive new service development process. Results reveal that when buying new retail financial services, customers consider the political, legal, and economic environmental conditions, the offering bank's risk and relationship convenience, and finally the service conditions and features. The author presents a model to directly incorporate those factors into the predevelopment activities of the New Service Development process which establish the service concept and set the stage for the development and launch activities.

Læs hele beskrivelsen
Detaljer
Størrelse og vægt
  • Vægt336 g
  • Dybde1,7 cm
  • coffee cup img
    10 cm
    book img
    14,6 cm
    20,8 cm

    Findes i disse kategorier...

    Se andre, der handler om...

    Machine Name: SAXO084