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Competition is tougher than ever these days and competing on price or product just doesnt work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?The answer is customer experience, and the best part about customer experience is that its delivered by human beings which are unique to a company.Named aTop Business Book of 2021 byForbes,The Experience Makerhelps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. InThe Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a companys best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.