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    Events and Festivals as strategies for a Region and City

    Events and Festivals as strategies for a Region and City

    - Shih, J: Events and Festivals as strategies for a Region and

    Af
    Bog
    • Format
    • Bog, paperback
    • Engelsk
    • 52 sider

    Beskrivelse

    The book is to show events and festivals as strategy to promote a city or destination and to build their images and branding. With interviews and deep reviews on past research, this book is going to provide some case studies on how events/festivals can be used to promote a region/city. The case study is in Normandy, France where I complete my master degree and I have a chance for close observation on the region.

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  • Vægt96 g
  • Dybde0,3 cm
    • coffee cup img
    10 cm
    book img
    15 cm
    22 cm

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