Event Portfolio Management

Event Portfolio Management: Theory and practice for event management and tourism provides the reader with a concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies. Event Portfolio Management focuses on the application of portfolio theory, using empirical evidence and further exploring the instrumental use and value of event portfolios. It discusses how portfolio theory can be linked to generic theories of strategic management and a number of event-tourism strategies, risk assessment, impact and cost/benefit evaluation. With a wide geographical reach, it examines different case studies from Europe, Asia, North America and Australasia. Part of The Management Theory and Methods for Event Management and Event Tourism Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. For both events students and practitioners, this will be an indispensable specialist text and reference.