Event Planning

Event strategy is the overall plan of the event. It will include all tasks, from concept to wrap up and everything in-between. It should have a template or defined process for each step. It's a complicated beast but like anything, once it is broken down into bitesize pieces it can be much easier to digest. This book tells you:

- event strategy and budgeting

- content planning and marketing

- recruiting and managing teams

- sponsorship and exhibition sales

- venues and geo-adaptation

- crisis management