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Beskrivelse
The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk.
Key features of the new edition include:
assessments of how individual member states affect the integration process and bring diversity to European business;new material on the links between Europe and the World’s other main regions, including emerging economies;new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro.The book retains popular pedagogical features to help students make sense of a confusing and complex environment.
A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.
