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    Ethnic Marketing

    Ethnic Marketing

    - Culturally sensitive theory and practice

    Af
    Bog E-bog
    • Format
    • Bog, paperback
    • Engelsk

    Beskrivelse

    Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.

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    Detaljer
    • SprogEngelsk
    • Sidetal382
    • Udgivelsesdato12-12-2016
    • ISBN139781138832206
    • Forlag Routledge
    • FormatPaperback
    Størrelse og vægt
  • Vægt544 g
    • coffee cup img
    10 cm
    book img
    15,6 cm
    23,4 cm

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    Group Socialization Consumers Consumer Effective Switching Costs Service-dominant logic Consumer Socialization Minority Segmentation Stratégies ICT convergence Mainstream Marketing communications Common language ¿rst century Acculturation Paths Ethnic Marketing Strategies Effective Market Segmentation Ethnic Minority Consumers Dominant Host Culture Environmental Dynamism Intangible Service Products ICT Device Ethnic Consumers Ethnic Marketing LCD Television Minority Ethnic Groups Minority Ethnic Home Country Language host High Context People Portuguese Community Preferred Suppliers Marketing Communication Strategy
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