Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

Forfatter: info mangler

Bog

Format
Bog, hardback
Engelsk
236 sider

Indgår i serie
Advances in Business Marketing & Purchasing

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Beskrivelse

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.

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Detaljer

SprogEngelsk
Sidetal236
Udgivelsesdato14-08-2002
ISBN139780762308699
Forlag Emerald Group Publishing Limited
FormatHardback

Størrelse og vægt

Vægt509 g

Dybde1,4 cm

10 cm

15,6 cm

23,4 cm

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

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