Environmentalism, Ethical Trade, and Commodification

This book explores the global connections between Chilean landscapes and Northern consumers embodied by the Forest Stewardship Council logo, the green seal of approval for certified sustainably-produced "good wood." How do we decide what makes good forestry? What knowledges and values are expressed or silenced when "good" is defined with a market mechanism like certification? Henne''s ethnographic study documents the new forms of labor and the new expectations about sustainability and responsibility that certification generates, in the context of the competing ideas about how to manage a forest – or even what a forest is – that constitute forest certification in Chile. A critical analysis of certification’s practices helps understand the role of ethical trade initiatives in creating sustainable, survivable global futures.