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Entrepreneurial Marketing

- How to Develop Customer Demand

Forfatter: info mangler
  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

Novel effectuation-based approach; bridging this new approach with traditional core marketing concepts, such as targeting/positioning and marketing mix; Clear structure of chapters with key points, advice, features and summaries; Third edition fully updated to include coverage of leveraging big data analysis, further practical tools, updated references, cases and examples throughout, and updated online resources

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Detaljer
  • SprogEngelsk
  • Sidetal160
  • Udgivelsesdato23-10-2013
  • ISBN139780367445324
  • Forlag Taylor & Francis Ltd
  • Nummer i serien429
  • FormatPaperback
Størrelse og vægt
  • Vægt330 g
  • Dybde2,7 cm
  • coffee cup img
    10 cm
    book img
    15,6 cm
    23,4 cm

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