Encyclopaedia Of Tourism Planning And Hospitality Management

This publication titled, ';Encyclopaedia of Tourism Planning and Hospitality Management' provides readers with an introduction to management of tourism, ecotourism operators and hospitality industry. Focus is on ecotourism accommodations, hotel classification and branding. The concepts and approaches in tourism planning are described with the help of select case studies. The regional image and management tools and techniques in tourism planning are discussed. An overview of introduction to hospitality business enterprises, services and solution management is given. Focus is also on conceptual understanding hospitality business management; accommodation and contract catering sectors; hotel operations and development, service quality and customers; and small hospitality firms, cost-benefit analysis and finance and performance. The processes and strategies for improving hospitality administration and management are presented. Efforts are made towards understanding the operational strategies in the hospitality industry. Focus lies on driving forces for hospitality managers, respondent profile and research methodology in hospitality management; hotel employment, relationship marketing in hospitality sector; and branding, service, delivery and customer relationship management in hospitality industry. The publication is user friendly.