Encyclopaedia Of Media Management In Electronic Age

This Encyclopaedia provides a synthesis of current work and research in Media Management. The volumes has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The chapters are organized into Parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors all well-established in their areas of specialty represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, this provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of researching this growing arena of study. The Media Management in Electronic Age will serve to stimulate future thought and researching the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.