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The eMarketing Guide explains how to create an impressive online presence by utilizing the major online marketing platforms. In a straightforward manner, the guide educates beginners and experts alike in the most powerful marketing opportunities available today. You will learn the fundamentals of online marketing strategy and theory, and the practical steps and tips to make them effective! The eMarketing Guide will teach you the following concepts:1. Search Engine Optimization Fundamentals2. SEO Application and Tips3. Creating a Facebook Business Profile4. Utilizing Twitter for Business5. Using Paid Search with Facebook6. Using Paid Search with Google7. Creating Viral Videos8. Laymen's Glossary of Online Marketing Terms, and much more!Search engine optimization, Facebook, Twitter, viral videos-everyone's talking about using them for business-but who's explaining how to do it? The eMarketing Guide is your solution. It's easy- to-read style, plus wealth of tips, strategies, and how-to sections are optimal tools to assist anyone venturing into online business. You will learn marketing strategy and theory, but also the pragmatic steps to implementing those strategiessaving years of trial and error. If you are ready to engage the international online marketplace, The eMarketing Guide will give you the tools and knowledge necessary to succeed.