El Método Hacking Growth

El libro de estrategias definitivo de los pioneros de Growth Hacking, una de las metodolog as de negocios m s impactantes en Silicon Valley

Parece dif cil de creer pero hubo un momento en que Airbnb era el secreto mejor guardado de los hackers de viajes y los couch surfers, Pinterest era un sitio web de nicho frecuentado s lo por los panaderos y crafters, Facebook era el medio hermano inc modo de MySpace y Uber fue un alborotador que no tuvo ninguna oportunidad contra el Goliat que era New York City Yellow Cabs. C mo es que estas empresas crecieron tanto como para convertirse en las potencias que son hoy en d a? Ten an una metodolog a estudiada y cuidadosamente implementada. Se llama Growth Hacking, y las compa as que la implementan incluyen no s lo a las nuevas empresas m s populares de hoy, sino tambi n compa as como ibm, Walmart y Microsoft.

El m todo Hacking Growth brinda estrategias accesibles y practices que los equipos y empresas de todas las industrias pueden utilizar para aumentar su base de clientes y cuota de mercado. Este libro te guiar a trav s del proceso de creaci n y ejecuci n de tu propia estrategia de hacking. Una lectura imprescindible para cualquier empresario, emprendedor o gerente que busque reemplazar las grandes apuestas in tiles con resultados m s consistentes, replicables, rentables y basados en datos

ENGLISH DESCRIPTION

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.