Effective Innovation

Focusing on six steps for effective innovation, this volume presents guidelines for a new worldclass approach for developing technologies. From technology strategy to concept creation and selection, the authors cover each innovation

activity, taking you step-by-step through the effective methods. They provide a clear focus on robustness development and technology transfer, which leads to the commercialization activity. Diagrams and case studies through the text clearly illustrate the concepts. Effective Innovation: The Development of Successful Engineering Technologies is a comprehensive and invaluable resource. ‘This book is a ‘must’ read for engineers in any organization from the Chief Technology Officer on down and compelling reading for the lead innovators in an organization. The authors describe the comprehensive framework of the most powerful methods to help organizations their management, innovators and inventors to ‘leap frog’ to superior technical innovation capabilities and results’. James R Norton, Managing Director,

BLN Associates.