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Economic Value and Revenue Management Systems

  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a positive impact on economic and financial efficiency. Focussing on services within the tourism industry, the author takes a new approach and identifies dynamic pricing and service differentiation as key components of strategic management. Providing fresh insights into an ever-expanding sector, this book will be a useful tool for those studying business strategy and management, as well as value creation theory, as it ultimately presents an integrated business management model which will ensure sustainability.

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Detaljer
Størrelse og vægt
  • Vægt454 g
  • Dybde1,7 cm
  • coffee cup img
    10 cm
    book img
    14,8 cm
    21 cm

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