Driving Data Strategy: The Ultimate Data Marketing Strategy to Rocket Your Global Business

Data is growing at an incredible rate, and proof of this is the increase in data generated in recent years. Many online and offline businesses now attract millions of people every day. It is therefore not surprising that these companies are getting involved in the implementation of big data. Meeting guest expectations is the key to get them to use your products and services again and again. With guest data, everything is brought together in one place allowing them to have different perspectives so they can make more accurate decisions regarding guest experience and satisfaction. Going beyond that, the author analyzes in this book the big data phenomenon and explains the ultimate data marketing strategy to implement in order to rocket your global business, with the ultimate goal of creating a more efficient and tailor-made customer experience.