Dream Ticket¨ Business Strategy in the Digital Age

How do you know which goals to choose for your business to maximise its success? This book looks at why business planning is hard and proposes a new way of planning that will give a business a better chance of being successful. Dream Ticket shows the reader how to visualise a business in the future using a subset of 46 ""assets"" which comprise the Intellectual Capital of the business. These assets are intangible: - Market Assets which give a business power in the marketplace - Intellectual Property Assets which are assets of the mind protectable in law - Infrastructure Assets which give a business internal strength - Human Centred Assets which are assets a business has by way of its employees and subcontractors. Dream Ticket uses a powerful visualisation method to track a business over time so itÕs easy to see if the business is moving towards achieving its goals.