Distance Learning in Universities: Educational Marketing Approach

Distance Studies in Universities, an Educational Marketing approach, is a text whose purpose is to show the benefits of university studies in a virtual or distance system aimed at users with particular characteristics such as lack of time, geographical location with little access, family commitments of the participants, health commitments of the users, impossibility of transfers or simply preference in the selection of the system. In the same way, it shows a strategic approach placing Educational Marketing as a tool, from the purest point of view, that is to say, one that directs all its efforts towards the satisfaction of the needs of the internal and external client, since both must obtain to cover their expectations. In this context, the lack of educational marketing strategies in Venezuelan universities that offer distance studies to the community is presented as a focal problem. This situation shows the technological weakening of private and public university organisations in the face of the current reality of the country.