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Udkommer d. 05.09.2024
Beskrivelse
Provides a complete and unified approach to discrimination testing in sensory evaluation
Sensory evaluation has evolved from simple “taste testing” to a distinct scientific discipline. Today, the application of sensory evaluation has grown beyond the food industry—it is a sophisticated decision-making tool used by marketing, research and development, and assurance in industries such as personal care, household care, cosmetics, fragrances, automobile manufacturing, and many others. Sensory evaluation is now a critical component in determining and understanding consumer acceptance and behavior.
Sensory Evaluation: Discrimination Testing provides insights into the application of sensory evaluation throughout the entire product life cycle, from development to marketing. Filled with practical information and step-by-step guidance, this unique reference is designed to help users apply paired comparison tests, duo-trio tests, triangle tests, similarity tests, and various other discrimination tests in a broad range of product applications. Comprehensive chapters written by leading experts provide up-to-date coverage of traditional and cutting-edge techniques and applications in the field.
Addresses the theoretical, methodological, and practical aspects of discrimination testing Covers a broad range of products and all of the sensesDescribes basic and more complex discrimination techniquesDiscusses the real-world application of discrimination testing in sensory evaluationExplains different models in discrimination testing, such as signal detection theory and Thurstonian modellingFeatures detailed case studies for various tests such as A- not AR, 2-AFC, and Ranking among others to enable practitioners to perform each technique Sensory Evaluation: Discrimination Testing is an indispensable reference and guide for sensory scientists, in academia and industry, as well as professionals working in R&D, quality assurance and control, and marketing. It is also an excellent textbook for university courses and industry vocational programs in Sensory Science.
