Over 10 mio. titler Fri fragt ved køb over 499,- Hurtig levering Forlænget returret til 31/01/25

Discovering Public Relations

- An Introduction to Creative and Strategic Practices

  • Format
  • Bog, løsblade
  • Engelsk
  • 416 sider

Beskrivelse

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can't create success, Freberg shows students how to use choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

Læs hele beskrivelsen
Detaljer
  • SprogEngelsk
  • Sidetal416
  • Udgivelsesdato23-01-2024
  • ISBN139781071942406
  • Forlag Sage Publications Inc
  • FormatLøsblade
  • Udgave2
Størrelse og vægt
coffee cup img
10 cm
book img
20,3 cm
25,4 cm

Findes i disse kategorier...

Machine Name: SAXO082