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Beskrivelse
This book takes a pragmatic approach to develop the competitive advantage of indigenous construction firms in the Global South, using Ghana as a case study. It provides readers with two major practical insights. The first focuses on the theoretical underpinning of firms' competitive advantage and develops a competitive advantage model for indigenous construction firms. This competitive advantage conceptual framework aids in explaining the main and sub-attributes underpinning the competitive advantage of indigenous construction firms as well as providing the basis for assessing a firm's competitiveness. Secondly, it highlights and addresses theoretical gaps in existing competitive advantage studies deemed essential for indigenous construction firms. Finally, a detailed two-stage Delphi study in the Ghanaian construction industry is presented as a case study.
The book is therefore of interest to researchers in construction management, strategic management, civil engineering, business administration, marketing, entrepreneurial and economic studies. It is an essential manual for owners and managers of construction businesses. It is also useful for government departments and non-governmental agencies seeking innovative ways to develop the capacity of indigenous firms and/or contractors to make them more responsive to competitive bidding scenarios, delivery of projects, and satisfying the needs of the industry's stakeholders.
