Design for Strengths

Are you on the cusp of greatness? Do you have untapped potential and talents just waiting to be released? Read this book to learn the same creative problem-solving methodology (Design Thinking) used extensively at Stanford, Google, IDEO, and Apple. This guide will unlock your personal potential, and that of your team and your business.

By exploring the intersection of Design Thinking and strengths-finding, innovation expert John K. Coyle demonstrates what most high achievers intuitively know-that each one of us possesses a unique combination of strengths, talents, skills and capabilities to achieve breakthrough performance-but may need a code to unlock them.

Design for Strengths delivers the process, tools and mindsets required to find and maximize your hidden potential. Illuminated by a captivating narrative of Olympic training and competition, Coyle demonstrates how he used the Design Thinking process and mindset to hack the sport of speedskating and win an Olympic silver medal. This book contains real-life examples of how individuals and organizations can use Design Thinking to define the right problem, and to ask and answer a better question. Instead of "how do I fix my weaknesses?" ask "how can I design for my strengths?"

More than a dozen leading experts contributed to this book, including Steven Kotler, David and Tom Kelley, David Eagleman, Daniel Coyle, Dave Evans and Chip Conley, as well as Olympic gold medalists Apolo Ohno and Meryl Davis. Read the book to expose a hidden-in-plain-sight secret. We all contain the capacity to do something extraordinary--if we design for it.