Dead Air

- How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies

Lear David Lear

Bog

Format
Bog, paperback
Engelsk
156 sider

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Beskrivelse

EVER SINCE THE FEDERAL TELECOMMUNICATIONS ACT OF 1996 HUGE RADIO GROUPS HAVE TAKEN THEIR EYE OFF THE BALL IN SERVICING WHAT THEY CLAIMED WERE THEIR THREE MAIN CUSTOMER GROUPS:

1. THEIR LISTENERS

2. THEIR ADVERTISERS

3. THEIR EMPLOYEES THIS IS THE JOURNEY OF ONE PERSON THROUGH THESE TRAGIC TIMES OF THE DEMISE OF A ONCE GREAT INDUSTRY

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Detaljer

SprogEngelsk
Sidetal156
Udgivelsesdato15-03-2010
ISBN139781450216944
Forlag Iuniverse
FormatPaperback
Udgave0

Størrelse og vægt

Vægt158 g

Dybde0,8 cm

10 cm

12,7 cm

20,2 cm

Dead Air

- How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies

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