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'Dead Air'

- How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies

David Lear

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Format
E-bog, ePub
Engelsk
156 sider

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Beskrivelse

EVER SINCE THE FEDERAL TELECOMMUNICATIONS ACT OF 1996 HUGE RADIO GROUPS HAVE TAKEN THEIR EYE OFF THE BALL IN SERVICING WHAT THEY CLAIMED WERE THEIR THREE MAIN CUSTOMER GROUPS:1. THEIR LISTENERS2. THEIR ADVERTISERS3. THEIR EMPLOYEESTHIS IS THE JOURNEY OF ONE PERSON THROUGH THESE TRAGIC TIMES OF THE DEMISE OF A ONCE GREAT INDUSTRY

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Detaljer

SprogEngelsk
Sidetal156
Udgivelsesdato17-03-2010
ISBN139781450216951
Forlag Iuniverse
FormatePub

'Dead Air'

- How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies

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