Data Mining and Business Intelligence

Business is the act of doing something productive to serve someone’s

needs, and thus earn a living, and make the world a better place. Business

activities are recorded on paper or using electronic media, and then these

records become data. There is more data from customers’ responses and

on the industry as a whole. All this data can be analyzed and mined using

special tools and techniques to generate patterns and intelligence, which

reflect how the business is functioning. These ideas can then be fed back

into the business so that it can evolve to become more effective and efficient

in serving customer needs.