Customer Experience (CX) Engineering in Aerospace and Defense:

The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their 'Best Practices, Outside-In, Customer-Centric' approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher.They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.