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Customer Experience Analytics

- How Customers Can Better Guide Your Web and App Design Decisions

  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.

Despite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue, and teaches the C-SUITE method for applying UX analytics to any digital optimization challenge. It provides 50 case studies and 30 cheat sheets to make this a daily reference, and includes ten mindmaps, one for each role discussed, from senior leaders to product managers to e-commerce specialists.

Managers across industries will regularly consult this book to help them guide their teams, and entry- to mid-level professionals in marketing, e-commerce, sales, product management, and more will turn to these pages to improve their websites and apps.

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Detaljer
  • SprogEngelsk
  • Sidetal326
  • Udgivelsesdato13-02-2023
  • ISBN139781032370774
  • Forlag Routledge
  • FormatHardback
Størrelse og vægt
  • Vægt494 g
  • coffee cup img
    10 cm
    book img
    15,2 cm
    22,9 cm

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