Culture Spark

5 Steps that Will Ignite Your Business Culture and Inspire Employees to Drive and Sustain Growth



Great companies set themselves apart from competitors by recognizing the key to continual success is energizing and empowering their most important asset ...their people.



In Culture Spark: 5 Steps to Ignite and Sustain Organizational Growth, business development expert, Jason Richmond, delivers proven insights that help you define, diagnose, plan, measure, and sustain an enterprising culture that breeds employee achievement and peak success.



Through tips, templates, case studies, and action plans, he shows you step-by-step how to: Understand what culture really is and why a great one is essential todayRecognize why fulfilled employees are your key to growth and customer satisfactionDevelop a culture where purpose and profit are of equal value and importanceDefine and shape the culture you want and unleash the full power of your peopleAnd much more In addition, Culture Spark shows you how to recapture the startup spirit that evolved your business from a raw idea into a living, breathing success story.



Jason Richmond also reveals the secrets to building an organizational culture that exudes the same characteristics as people you trust, respect, and admire the most.



Shatter 6 Lingering Myths About Business Culture

As you read Culture Spark, you'll gain an in-depth understanding of what defines culture and its importance in organizations today. Along the way, Jason Richmond shatters limiting beliefs and myths to reveal hard truths, such as ...Developing culture ISN'T HR's jobPerks and benefits DO NOT create great cultureHiring for culture IS incredibly importantGreat culture DOESN'T have to cost a fortuneCulture is NOT a passing fadCulture is NOT created on its ownBy debunking myths and defining precisely what culture is, Jason Richmond helps you develop an extensive understanding of the vital impact organizational culture has on ...RecruitingSalesGrowth developmentSuccession planning ......and other aspects of your business